The Brief

Tasked with bringing a new younger audience to MotoGp through a behind the scenes YouTube show. Vlog style paddock, engage with riders.

The Delivery

We directed a vlog style show that was able to swiftly move through the paddock and engage with the MotoGP riders on a more personal and casual level. Through the use of challenges and games enabled the show to bring out the riders’ individual personalities more and connect with the audience. The show achieved the highest engagement rate shown on Red Bull motorsports and was used as a case study on how to effectively communicate with audiences for the rest of their motorsport brands.

In total we delivered 52 episodes across 3 seasons of Inside pass and it become a example show for Red Bull to replicate across other sports.

Get in touch

If you have a video project you’d like us to help develop, or if you’d like to get in touch with us for any other query

Email us at info@mckieproductions.com or send us a message via our online form.