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Pentaform –  AbacusBasic VivaTech 2021 Reveal

The Brief

To create a video to be played at VivaTech 2021 revealing their new product, the AbacusBasic. The video had to efficiently pitch the products selling points in a visually interesting way to attendees of the event.

The Delivery

We worked closely with Pentaform to create and mixed media video using animation, live action footage and 3D renders they had produced and photos taken from their manufacturers. We helped condense down the content of the video, keeping it fasting flowing, quickly transitioning from one section to the next to give it the best chance of holding the target audience’s attention while keeping the premium minimalist feel they were after.